Cannes Lions
OGILVY, New York / LENOVO / 2007
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The challenge was to make the characteristics of the Lenovo Z60 widescreen notebook stand out in a commoditised and crowded marketplace. This was accomplished by demonstrating the benefits of the widescreen notebook to the user. To visually convey what they get from the wider screen, the banner literally expands as its type is displayed, conveying the idea of more information being displayed on the wider format.
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