Targeted at the youth market, ARC Worldwide created a campaign which would provide the printer a unique edge against all other printers through the ability to customise the look of this printer, thereby making it more personal. By recruiting a few creative individuals around the world and inviting them to design on the printer, the site showcases how you can make the printer your own. Plus it also provides you with an interactive online tool where you can personalise your own printer, submit your design and stand a chance to win it.