Our challenge was to launch HP’s new state-of-the-art TouchSmart technology through their ‘Touch the Future Now’ positioning. We needed to showcase how TouchSmart can release people’s creativity through touch. We simply packed a street artist, a new media artist, an HP TouchSmart, a projector and a camera into a 4x4 and set out to create ‘live street art’ projections around (and on) Dubai inspired by Touch the Future Now.We generated over 50,000 views in one week on HP's YouTube Channel and over $200,000 in media value with a $10,000 investment. Finally, we even received an invitation to perform at the ‘GeekFest’!