60 episodes with duration 1 to 1.5 min. were launched since project start.Brand was integrated into each cartoon: the name of the project was tuned from “Versus” to “Versus: The Crunchy Fights” in order to address the CRUNCH attribute of the brand; for the same purpose crunchy sounds were added into relevant scenes; special opening and closing bumpers for each episode were developed by the same animation studio which did the original cartoon under supervision of creative agency. Special activations were arranged for the viewers: special New Year flash-animated greeting card, creative contest, where audience was asked to propose the heroes for new episode, with the winning pair becoming a real cartoon, a flash game based on the series

The project is still running. More than 30 million views generated so far. Sales increased by 5%. Inspired creativity of the audience – 889 submissions and over 120,000 visits to the contest page. Flash game – over 260,000 game sessions.