Cannes Lions

BANKING

LOWE LONDON, London / HSBC / 2005

Awards:

2 Shortlisted Cannes Lions
Film
Film
Film
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Description

Demonstrating the importance of local knowledge we follow a tourist travelling across South America on his motorcycle. In every country he's greeted by locals giving the OK sign, a gesture he soon adopts, bringing terrible consequences in Brazil where it's meaning is offensive.

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