Our brief was to create an immediate print campaign for HSBC’s sponsorship of Wimbledon.The executions needed to be simple and versatile in order to work across different media.Please see A/V Presentation

The font was devised using iconic, graphic images associated with Wimbledon. Everything was looked at. From Borg lifting the famous trophy, Federer falling to his knees on centre court and even McEnroe’s hair from the 1980’s.These headlines were set on the Wimbledon green background with HSBC’s red border, enabling us to create a consistent, well-branded and memorable campaign for HSBC.

The work was implemented on 8th June 2009, 2 weeks before the start of the tournament.The campaign was backed by a multi-million pound media spend which included complete coverage of the two closest tube stations Wimbledon, a variety of London transport media and national newspapers.

The campaign was incredibly successful at providing a constant presence for HSBC throughout the tournament and building a strong association with the brand and Wimbledon.