Just as in golf where visualization is key to making impossible shots, success in life takes imagination too. To let our audience experience the power of the mind, we created the HSBC Neurogolf - the world’s first golf game that’s played using just one’s mind. The game leverages the technology named Electroencephalography (EEG) to accurately read what the mind is thinking. This game is experienced at multiple road-shows which allowed HSBC to garner leads and customer data from game registrations.

Firstly, the insight - imagination is key to success was inherently relevant for both golf and what HSBC believes.

Secondly, Neurogolf was the perfect demonstration for people and golfers to experience this insight for themselves in the most innovative and surprising way that would definitely leave a lasting impression for the campaign.

Thirdly, enabling the first mind-enabled golf game and leveraging the latest technology to engage with their customers is a great example of the bank living its brand proposition of 'Banking for a brave new world'.

Results moved to Confidential Information.