This film was designed to tease the launch of the Huawei P10 smartphone, the only smartphone with a Leica Dual Lens.

The OO device was used throughout to symbolise the Leica Dual Lens, leading to #OO. The hashtag linked viewers to a microsite where they could learn more about the new phone.

The P10 was also available in 6 colours, which combined with the quality of the dual lens was designed to 'Change the way the world sees you'.