Cannes Lions
HAVAS LONDON, London / HUAWEI / 2017
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Scarlett Johansson and Henry Cavill playfully duel in a game of photo-one-upmanship using the Huawei P9 and its Leica dual lens. Appropriately scored by a tango soundtrack, the two protagonists send increasingly challenging photos to each other from across the globe, each raising the stakes with more impressive low-light, silhouetted, black and white, dramatic portraits than their counterpart. Every time Scarlett or Henry thinks they’ve served match-point, the other responds in kind, returning an even better image.
Finally Scarlett things she’s won by somehow conjuring up an image of the Monument Valley desert, which in truth is a movie backdrop made real by the Leica lens of the Huawei P9 – but the message alert and Henry’s satisfied smile tells her the game shows no sign of being over….
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