We created world’s first fantasy league that let you manage a team of Twitter influencers.

After you created your team from a draft list of 100 Finnish Twitter influencers, you managed and optimized it by buying and selling tweeters and switching them from bench to field. Every time your team members tweeted or got re-tweeted, favourited, gained a new follower or used the campaign hashtag, they scored for your team.

We even created a dynamic pricing system, that changed the value of tweeters according to how well they perform during the season.

Everything was done on a mobile-first campaign site.

In a country with only 5 million people and 300 000 Twitter users, we gained well over 6 200 000 potential Twitter impressions (+210% above target) for Huawei brand on Twitter.

We spent 15k euros to media and reached these results:

• Over 1500 tweets about the game

• 29% of the top 100 Finnish Twitter influencers have publicly endorsed the game

• Estimated Twitter Frequency: 15,6

• Visits to the campaign site: over 25 000 (+ 30% above target)

• Total time spent with the game (and brand): 70 days

• Total people registered: 1468 (+53% above target)

• Teams created: 600

• Team adjustments made: 2400