Because this anthem was going to be filmed in the earlier days of the pandemic, we had to get resourceful. Traveling wasn’t an option. Production protocols weren’t in place yet. Drop kits were quickly becoming a standard. But we needed to capture an environment beautifully with vast and cinematic and vast vistas. In starting our planning, little did we realize our director would ultimately be directing a camera crew in Iceland via WhatsApp in New York.

The innovative use of the film medium, though, came in the way we used the landscapes and the filmed narrative as a canvas on which to draw our story. The marriage of live-action and design creates a unique and ownable story for HPE GreenLake — visualizing data and imagining what a beautiful role it plays in our world.