Challenge: Reach the youth market by creating a visually engaging site that utilizes innovative creative and technology, while building a sense of membership.

Solution: Provide the youth a place to learn about the products and services, while interacting with the brand through their interests. These include: phones, games, music, contests and messaging products.Visitors customize their experience through registration, by choosing content relevant to their lifestyle. A unique Vtag is created to reflect their individual style. When registered users return to the site their stored profiles including screen name, Vtag and phone model are displayed to provide a personalized experience.