Cannes Lions
GITAM BBDO, Tel Aviv / WRIGLEY / 2011
Overview
Entries
Credits
Description
Our client asked us to create a new and exciting identity for Hubba Bubba's "Very large bubbles" bubble gum.
Execution
We wanted to a naïve and childish illustration style that will bring the concept to life. Something that speaks to the target market's imagination.
Outcome
The new marketing identity quickly became a full campaign resulting in both print and outdoor media and a never-ending series of ads.
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