Cannes Lions
BBDO GERMANY, Dusseldorf / WRIGLEY / 2007
Overview
Entries
Credits
Execution
Huge bubbles. Huge attention: Specially prepared school buses were placed directly in front of schools. It looked as though a huge bubble was going to inflate from all the windows and doors.
Outcome
The “Hubba Bubba bus” has become an attraction at every school. Following the extremely positive reactions, we are currently considering sending the “Hubba Bubba bus” on a journey to other European countries.
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