Cannes Lions

JUICY FRUIT CHEWING GUM

ENERGY BBDO, Chicago / WRIGLEY / 2006

Film
Film

Overview

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Overview

Description

A boy starts to play frisbee with his pet ant, which is the size of a golden retriever. However, the ant is more interested in the boy‚s Juicy Fruit than the frisbee. When the boy will not share his sweets, the pet uses its ant-like strength, knocking the boy across the yard. The boy, unwilling to relinquish even one stick of his gum, seeks refuge in the family station wagon, only to have the ant rip the door off and be dragged the into its ant's dark lair, risking death.

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