Cannes Lions

HUGGIES GOLD

OGILVY JOHANNESBURG, Johannesburg / KIMBERLEY CLARK / 2012

Film
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Overview

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OVERVIEW

Description

To help communicate Huggies Gold’s superior fit, we decided to highlight that not everything moms put their babies into fits as comfortably as Huggies Gold. Using slow-motion, we simply amplified the discomfort the children were feeling in a rather adorable and amusing way.

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