Parents are busy and often exhausted from taking care of their babies with work. Unexpected, beautiful moment with their little ones are sometimes missed or shared, but then just forgotten. Is there a way for parents to capture those small but precious memories with their babies?

HUGGIES and our agency invented ‘HUGGIES Momentcam’ which brings back the happy moments that Korean moms miss during their daily life. HUGGIES Momentcam consists of two cameras, one for mom and one for baby. The two cameras start to record automatically when they move within two meters of each other. Even when moms miss precious moments, they can preserve up to two minutes at a time in Momentcam. Momentcam presents both viewpoints; baby and mom. The HUGGIES Happy Moment Campaign shows moms’ daily lives and happy moments together with their babies.

This real human reaction was not lost on viewers; since the campaign was launched it has gained over 1.5 million views within 3 weeks on Youtube drawing heart touching comments from many Korean and overseas views. And also there are hundreds of online coverage through international AD sites and overseas major media news.