This spot was made especially for Friendship day. In Argentina, Friendship Day is very important and everyone celebrates it with their groups of friends across the country.

In a double crib two newborns spend their first Friendship Day together.

The first step was to create a double crib. We transformed the classic crib in a double cradle maternity so that two newborns could spend together their Friendship Day. The first time a crib was used as a medium in a nursery. Parents who were there, experienced the first contact with the brand, a few hours after their children births. We recorded all the action and created a viral video for the Internet. The video had thousands of views and brand sites in Latin America had more visitors than ever. For the very first time, a crib was used as the media, to bring a nice message to everybody on this special day.

Thousands of moms and dads across the continent were moved by the idea. More than 26 Million cute impressions achieved in the internet. More than 200,000 friendly Interactions in the social networks, the highest number achieved by an activation of the brand in the year. More than 10,000 new first fans. Huggies Latam's most engaging activation ever. Just new friends were able to celebrate the day together in the first hours of life. And the best result: 8 months later Enzo & Thomas became best friends.