The TVC opens on a beautiful, sunny countryside scene – we see a field of sunflowers in the background. In to the scene flies Hugo, a cute little bird who is introduced to us as an ‘expert’ in seeds.

Hopping playfully around the sacks of linseed on the table, he helps the speaker identify the key ingredients in Fruit d’Or.

Tweeting adorably, he prompts the speaker to highlight the natural, nutritional benefits of the spread.