Unique approach: first time that a “Dismissed” show was composed of: an MTV trailer including a participants call for the special “HUGO Deep Red Dismissed” show on Valentine’s Day; all interested participants were presented online; online voting on www.dismissed.de; most wanted participants became candidates of the “HUGO Deep Red Dismissed” show on Valentine’s Day.

Highly effective co-operation: Unaided Awareness: INDEX 119! - First Preference: INDEX 150! - Relevant Set INDEX 108!