Cannes Lions
ALLMEDIA, Istanbul / UIP / 2004
Overview
Entries
Credits
Execution
Two spectacular outdoor advertisements were constructed surrounding the square. Just above a police cordon a billboard was constructed to look as if it had been pulled out from the ground and nailed on the police barrier. A few hundred metres away, looking down from above the square, was a huge Hulk figure shouting.
Outcome
The Hulk billboard generated a lot of street talk among young moviegoers.