Clockstoppers was a film aimed at 10-15 year-olds, about a boy who finds he has the power to stop time, after he discovers his father's molecule-accelerating watch. We worked very closely with film distributors UIP, to devise an engaging television idea, derived directly from the film, that would entice the target audience to go to watch Clockstoppers, against stiff competition from other higher-profile movies.Secondly, operating with a limited budget, the media team created a media promotion that made the idea work very effectively through the selected, highly targeted media channels.