Calorie Mate is a nutritionally balanced food designed to provide dietary support for the busy lives of people today. A young woman walks with a cheetah in a beautiful savannah and ponders upon as humans our need for nutritional balance. The voiceover says “Cheetahs only eat meat and yet why is it that they don’t experience any nutritional imbalance?” Filmed entirely live in camera and set against the beautiful setting sun, the woman with her cheetah was a unique way to communicate the differences in our nutritional needs.