Cannes Lions

HUMAN BODY APP

AKQA, London / DORLING KINDERSLEY / 2012

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Inspired by Dorling Kindersley's best-selling book, The Human Body app draws users into an extraordinary interactive and sensory exploration.The iPad brings users significantly closer to the content, including the ability to zoom into over 270 high-resolution illustrations, a swipe-able interface, navigation carousel and stunning 3D animations. Bodily functions are further brought to life by haptic feedback, which allows you to ‘feel’ a heart beating, lungs breathing and nerves racing.Results have been impressive, with The Human Body app downloaded on average 500 times each day. In its first week of release, it became the highest grossing education app of all time, the third-highest grossing iPad app overall on iTunes, and earned the ‘App of the Week’ accolade in the process. Apple named The Human Body as one of the best iPad apps of 2011.It has also garnered high praise from both press and users. "Apps such as The Human Body show the value of iPads – pick it up and explore" -The Daily Telegraph. The Guardian agreed: "The level of detail is hugely impressive: having sat down with the app for a few hours, we feel as if we've only scratched the surface... If you have a keen interest in the body's workings (and especially if you're studying it), this is an excellent app." And one of its many 5-star reviewers enthused:"‘Visually thrilling – children loved it as much as us adults. Highly recommended."Perhaps most important of all, the app has inspired DK’s audience to engage with their content in an entirely new way, offering hours of learning and entertainment. A genuine game-changer, the app sets a new standard for illustrated reference products.Richly illustrated and extraordinarily detailed, The Human Body is the ultimate anatomy reference app – suitable for medical professionals or indeed anyone who loves to learn.

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