MONDAY NIGHT FOOTBALL CAMPAIGNThe “IS IT MONDAY YET?” campaign reminds football fans that for 16 glorious weeks a year, along with the typical mind-numbing monotony and irksome drudgery, the universally hated first day of the workweek also brings with it a beauteous gridiron spectacle. A light at the end of the tunnel.

MONDAY ACTION This spot gets fans in the mood for some football by setting a quick and inundating montage of Monday mishaps to the Pavlovian wonder-tonic that is the Monday Night Football theme song. It heralds the return of the season by highlighting the crappy calamities we’ve all endured in its absence.