A stunt that would resonate with Casey’s loyal fans and client devotees, but also reach broader audiences and stun them with an incredible use-case example of the camera’s capabilities.

The solution was ambitious: we would with drone experts to build the worlds first drone that could carry a human and, in keeping with the holiday spirit, fly Casey over Santa Claus Village in Rovaniemi, Finland. Casey would film the entire experience on his 360 camera so viewers could actually fly with him. Fellow YouTuber, Jesse Wellens, would come along to capture an audience perspective on the production.

Casey and Jesse set the stage with a month-long stream of teaser content across their social channels as agency and the client helped them prepare for the stunt. They traveled to LA for a kite-surfing lesson and creative brainstorming session with the client and agency, then flew to Finland and leaked mysterious behind-the-scenes content throughout the shoot. Casey’s fans went wild with speculation as to how he would top previous holiday adventures.

On December 18th, Casey posted on Facebook the world’s first 360 holiday card, a love letter to his fans that showed him flying from a drone over Santa Claus Village. He followed this up with the Human Flying Drone video, a 4-minute highlight reel of jaw-dropping footage captured in Rovaniemi. Behind-the-scenes vlogs from Casey and Jesse offered insight into the crazy logistics and technical details of the production. Casey finished the campaign with a 360 video that gave

The campaign made waves across social media and the press, garnering digital and broadcast coverage from outlets including ABC, Fox News, Adweek, AdAge, Yahoo, Mashable, The Verge, and The Huffington Post. The content has earned over 151MM impressions, 65MM video views, 3.1MM engagements, and over 100 media hits, all with minimal paid support and zero media outreach.