Keeping a keen focus on the customer, our goal was to contrast the current state of healthcare with the opportunity of utilizing health intelligence, for a longer healthier life

We started with a concept that showed the HLI paradigm shift in relatable, human terms. The idea was to combine headlines that reveal the dramatic shift HLI represents, visuals that deliver the data on a personal level, and frames of dynamic motion to represent the ever-expanding landscape of medically relevant data. These elements are carried throughout the website, adapting to HLI’s different offerings and key audiences. Each primary image appears over a dynamic background, suggesting that HLI helps uncover more about each client and their unique story.

The site reflects HLI and its values: it’s clean and easy to navigate, as a nod to the fact that HLI puts each client at the center of scientifically advanced products. We used a combination of illustrations and imagery to showcase highly technical concepts for a variety of audiences, and complement the strong campaign imagery.

News articles around the world are calling HLI a “health intelligence” company, and customers and partners are seeking out HLI, not because it was another form of healthcare company, but because it became a different kind of company altogether—the first health intelligence company in healthcare history.