Cannes Lions
Cabin Editing Company, Santa Monica / SAMSUNG / 2018
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“Human Nature” is a global film based on the insight that we’re all born with a natural ability to do things we can't. The vignette spot shows how at our early ages, we’re naturally inclined to do things we could never do before. And the world encourages us to. We walk, we swim, we bike. But as we grow older, the world teaches us we can’t do certain things. And we start to believe it. Set to “All the Things That I’ve Done” by the Killers, the film reminds us that we all naturally have the ability to achieve the impossible, demonstrating how Samsung products play a role in helping us defy the barriers we face in life and do what can’t be done.
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