Cannes Lions
DRAFTFCB KOBZA, Vienna / AMNESTY INTERNATIONAL / 2008
Overview
Entries
Credits
Execution
The choice of the medium ’coin-operated machine’ was a very simple and impressive method to communicate the message, because by dropping 2 Euros in the slot the donor becomes a rescuer.
Outcome
500 dolls were sold within a few months.All contributions initiated by this campaign were donated to Amnesty International. The enclosed folder was an important contribution to better information on the issue of political prisoners.
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