Amnesty International's primary mission is to make public the worldwide abuse of human rights. This commercial entitled “It’s not happening here, but it is happening now” was designed to make people aware and to awaken the public interest in Amnesty International's mission by bringing the worldwide abuse of human rights straight into our living rooms.Zapping through TV programmes, typical of our affluent society, we are confronted in a dramatic manner by a reality typified of torture and terror - presented by daily TV programmes and idols like Francis Wilson. Nicholas Parsons, Angelica Bell or Ainsley Harriott. Two worlds collide.