We empowered people to be able to literally take children out of the war through their colaboration. How? We turned a gaming machine into a help machine:The Save Machine, that interacts and sensitizes, while encouraging people to contribute.

How it Works: (immediate response machine) Insert a coin to operate to pick a child and extract him/her out of the war zone. While helping to achieve this, people would take out a card with information about Amnesty International and their work, with a call to action to visit their website.

Save Machine captured people´s attention and generated help for the children.Impacted 15,000 people per weekend.Increased visits to the website by 85%.Generated economic contributions for Amnesty International.