Cannes Lions
OGILVY FRANKFURT, Frankfurt / AMNESTY INTERNATIONAL / 2006
Overview
Entries
Credits
Execution
We decided to bring the Amnesty content - the fight against worldwide torture - in the most unusual context, the biggest local Museum of Modern Art.
Outcome
Large PR coverage in local and national newspapers.PR in magazines where Amnesty normally would never get in:Art Magazines and Marketing Periodicals.Clickrates to amnesty-international.de 16% higher than in the previous months.The local Amnesty section had 50% more applications for membership.
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