Cannes Lions

HUMAN RIGHTS VIOLATIONS INITIATIVE

LEO BURNETT IBERIA, Lisbon / AMNESTY INTERNATIONAL / 2010

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Due to the web site's viral nature, users started to spread the word onblogs, web pages and other social networks, generating intensive traffic. Bythe second day after launch, Tyrannybook had more than 2.000 registeredusers, almost 250.000 page views and over 3.800 results on Google, whichended up generating even more traffic to Tyrannybook, and has given AmnestyInternational much more strength on the web.

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