On this radio campaign we hear little kids talking in a really strange manner: Describing and analyzing what they feel facing different drinks like a professional alcohol taster / critic would.

But at the end of each ad we realize that what they’re really tasting isn’t the flavour of the actual drink but the sensations, feelings and memories of an alcohol related accident in which they were involved.

MP3 Original Language

1) MERLOT:

(SFX: We hear a bottle of wine being uncorked, a glass is placed on the table and the wine is poured slowly. On the background a piano and a sax are playing jazz).

Child (acting as an experienced wine taster): “Royal Blood” is a deep red merlot that lives up to its name. It delivers a strong flavor of red meat combined with metal that, when mixed with notes of leather and alcohol, creates a mixture of extreme bitterness. This is a wine with a VERY LONG FINISH and flavours that get stuck in your memory, making you remember that the person who drank it… took away your family ... and your legs.

V.O: Last year 7780 children tasted alcohol without having drunk it. Avoid accidents, if you drink don’t drive. Conaset, Government of Chile.