Cannes Lions

HUMAN STATUES

DDB CHILE, Santiago / UNICEF / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We took to the busiest streets of Santiago, child abuse scenes starring the picturesque and well known human statues , but with the difference that these human statues were always moving and when you deposit a coin, they stopped appealing to what we seek, stop child abuse.

Outcome

results:

This intervention was carried out in the 3 most crowed places of Santiago, which made ??our message reach more than 20,000 personas, who recorded and shared their videos on social networks.

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