Today, more and more people are looking to give meaning to life. They say that they are ready to help the most destitute to the point of “giving it all up for a humanitarian action”. Paradoxically, the financial needs of associations have never been greater. That’s why this campaign for Solidarités International is aimed at providing a humorous reminder to the French that there is a simpler way to help than an in-the-field- commitment : a donation.