Cannes Lions

WAR VICTIMS EMERGENCY RELIEF AND REHABILITATION

BDDP UNLIMITED, Paris / SOLIDARITES INTERNATIONAL / 2010

Film
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Overview

Entries

Credits

OVERVIEW

Description

Solidarités International created a "talking wall of water" to generate public awareness of the devastating impact of unsanitary water.Contaminated water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses in some 8 million people, including 1.5 million children: cholera, typhoid, malaria, diarrhea, trachoma....To speak out against this tragedy in a totally new way, the humanitarian aid organisation, Solidarités International, specialised in meeting people’s most essential needs (including safe drinking water), put together a revolutionary public event featuring a “talking” wall of water. This temporary installation, conceived and designed by us, conveyed poignant messages specifically intended to capture the attention of the many by-passers and to get them to realise the dangers of dirty water, in preparation for the World Water Day on Monday, 22 March 2010.

Execution

This campaign was aired on one and only major new media : a talking wall of water, during 6 days, between the 17st March and the 22nd march 2010 World Water Day. This event took place on a famous parisian place : Place du Palais Royal (Paris-France).

Outcome

Currenlty being collected.

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