The campaign was developed in different media, via Posters in all the subway stations in Brussels. At the same time, a major street campaign was developed with huge Post-Its of 2 by 2 meters on high visibility sites in the centre of Brussels.

At the same time, volunteers were out in the streets selling real Post-Its, developed in collaboration with 3M. The specially designed Post-Its packages with the Doctors Of The World logo, were sold for 3 euros each.

The Post-It campaign was a huge success. It was covered in major Magazines, Newspapers, internetsites, blogs...

The income of this campaign (postering, streetaction and the sale of Post-Its) increased the budget of Doctors of The World over the year before by almost 80%.