For Doctors of the World, Christmas is an important donation collection period. To differentiate our message from the often opportunistic and tear-jerker messages of other associations, we created a campaign rooted in the everyday reality of a DOTW doctor.

The specificity of DOTW is the fact that the association does not just provide medical treatment for the population, it also trains staff at local level, helping them become independent. Because ultimately, teaching is only way to silence death. Hence the slogan of the campaign: #SHUTUPDEATH.

The film was broadcast in France in 2 versions: short format (30sec) for TV and long format (3min12sec) online (Youtube, Facebook, Twitter).

Media placement: TV, Online, cinema

Launch date: 18/12/2017 – 24/12/2017

Country/region: FR

Number of airings/placements: 815 salles de cinema, 40 passages TV

Placement/Location: Cinema Régie Mediavision , Régie SEP; TV 5, CNews, Arte, TF1, M6; Online Facebook sponsorisé

The results so far: more than 1 million online views.