Magazines featured a smaller replica “False cover”. Newspaper visual occupied a quarter of the space reservedCustomized billboards with 2 panels instead of standard one. Main Panel for H2 (top) Smaller panel for H3 (bottom) New Online Banner formats to feature Hummer jumping outside the banners; Banners combining multiple formats: Video + Optimum Banners; Standard + OptimumH3 inside indoor ski dome, H3 stuck on side of buildings; Swimming pool stickers; Hummer dumbbells (H1, H2, H3 the smallest)

Pre-sold orders for 6 months after launchAll Dealers requested Styrofoam Hummer for their marketsIncreased website traffic by 220% vs. 60% objectiveAchieved click through rate of more than 6% vs. 1.5% averageSales Targets were exceeded by 4% during launch phase in ’06Overall 2006 stretched targets were achieved in Oct ’06