Cannes Lions
TONY PETERSEN FILM, Berlin / VOLKSWAGEN / 2015
Overview
Entries
Credits
Description
This commercial explains that with VW-Leasing it´s as easy to drive a Volkswagen, as it is easy to have success on YouTube with a cat movie. The special twist is that in this spot humans perform in the cat videos and cats drive the Volkswagen.
Execution
The film uses the existing track "Kitty Cat Dance" by Steve Ibsen. Master & publishing rights were bought to enable the usage.
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