The Israeli Food Bank wanted to shake people up and face them with a cruel reality they can no longer deny: Hundreds of thousands of Israelis live in hunger!

An innovative visual combination that creates an immediate response.For the first time, real food plates are placed in regular steel sewer grates out on main streets and give an exceptional illusion of a kitchen plate dryer, lying on the dirty pavement.The plates don't just carry food anymore. They also carry a message: Too many people eat on the street. For donation and information go to www.bankmazon.org

The effect is striking! No one can stay indifferent.Thousands of people feel they have to stop whatever they're doing and immediately take a plate in their hands.Food Bank's plates create an enormous buzz!The campaign lead to a huge increase in the number of visitors to the website and in the amount of donations made to the organization.