The square was filled with 10,000 human-like cardboard "demonstrators", all bearing the same message: "One million hunger in silence. Donate a meal by SMS or go online at www.latet10.co.il".

In just 3 days the hunger problem was back on the public agenda!People's immediate response helped donations reach record numbers: 13,634,572 Shekels (approx. 4 million $).Tons of food products were collected.But most importantly 1 million hungry people could prepare their holiday meal with dignity.