Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / LATET / 2008
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To protest against the hunger condition of one million Israelis and raise national awareness, as well as donations, for the cause.An outstanding demonstration in the most central square of Tel Aviv. The Rabin square was filled with scores of cardboard "demonstrators", all carrying the same message: "One million hunger in silence".
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