Dubai Lynx
TTP CREATIVE AGENCY, Riyadh / HUNGERSTATION / 2020
Overview
Entries
Credits
Execution
The goal behind the direction approach was staying true to the authenticity and truthfulness of the look and feel of the 90s decade. All elements, with regards to the art direction, production values, styling and location propping focused on the recreation of the timeframe that audiences could feel familiar with or relate to. The film’s structure was the core trigger in built a scene that appeared both realistic if seen in a movie from the same decade, or familiar enough to the generation that lived during that period. The styling of the clothes, from the hero’s football attire, to the rest of the people walking by, paired with the popular hair styling of Saudi during that time, created the perfect setting. The location, altered to the smallest details of the metal gate covering the window, was matched from genuine films and photos shot during that period in a similar environment.