Cannes Lions
DAVID&GOLIATH, Los Angeles / JACK IN THE BOX / 2016
Overview
Entries
Credits
Description
Every year, 83 million people eat at fast food restaurants…alone. But now, there’s hope. Introducing Hungry Buddy from Jack in the Box.
At Jack in the Box restaurants, guests are prompted to visit HungryBuddy.com on their mobile. There, they pick between three buddies to keep them company while they eat: The Muscle Head, The Crazy Ex-Girlfriend, and The Awkward Childhood Friend.
Once chosen, guests can enjoy their 2 for $4 breakfast croissants while they also enjoy a three-minute, single-take video of their buddy seemingly dining with them. Because even if you share two croissants with yourself doesn’t mean you should eat by yourself.
Execution
Once chosen, guests can enjoy their 2 for $4 breakfast croissants while they also enjoy a three-minute, single-take video of their buddy seemingly dining with them. Because even if you share two croissants with yourself doesn’t mean you should eat by yourself.
Outcome
There was a four-minute average view time.
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