Cannes Lions

Hungry Buddy

DAVID&GOLIATH, Los Angeles / JACK IN THE BOX / 2016

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Overview

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Credits

OVERVIEW

Description

Every year, 83 million people eat at fast food restaurants…alone. But now, there’s hope. Introducing Hungry Buddy from Jack in the Box.

At Jack in the Box restaurants, guests are prompted to visit HungryBuddy.com on their mobile. There, they pick between three buddies to keep them company while they eat: The Muscle Head, The Crazy Ex-Girlfriend, and The Awkward Childhood Friend.

Once chosen, guests can enjoy their 2 for $4 breakfast croissants while they also enjoy a three-minute, single-take video of their buddy seemingly dining with them. Because even if you share two croissants with yourself doesn’t mean you should eat by yourself.

Execution

Once chosen, guests can enjoy their 2 for $4 breakfast croissants while they also enjoy a three-minute, single-take video of their buddy seemingly dining with them. Because even if you share two croissants with yourself doesn’t mean you should eat by yourself.

Outcome

There was a four-minute average view time.

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