In order to achieve this, we had to do something that would be literally impossible to erase from our target’s mind and skin. So we created the first animated short film made by real tattoos. We called it Hunt or be Hunted as it defined the spirit that the brand wanted to communicate.

STEP 1: LOOKING FOR SKINS Through our social media platforms, we looked for people who wanted to get a tattoo of a frame of the Jagermeister’s spot. In less than a week, more than 1,600 people wanted to be a part of the project. Only 7 days after our casting, 120 skins were chosen. STEP 2: THE TATTOOS A team of illustrators turned the storyboard into frames that could be tattooed, and Ondo Tattoo Barcelona, one of the best tattoo studies in Europe, accepted the challenge of inking the designs onto our target’s skin. 1 FRAME = 1 TATTOO STEP 3: THE PREMIERE After 28 days of making tattoos, the film was ready to be shown. We launched it in an exclusive event: only tattooed people could assist. That night, we uploaded the film on social media. And the day after, everybody was talking about it.

4 500 000 views during the first week

22 000 000 impacts with minimum local investment

And a positive feeling from the audience “proud of making history with jagger with a bit of blood and skin”

And of course, we achieved Jagermeister’s goal and the dream of any advertiser: Having their target tattooing the brand forever.