6 streets parades walk along the central streets of the main Italian cities, ending into the bars with a Shot&go event.Up to 5 Shot&go events take place inside bars, at the same time, after each parade.A street mktg operation is organized in the night and day preceding the parade.48 shot&go (up to 5 Shot&go events, at the same time, after each parade) in the most trendy bars in town. Street artists and musicians in a really out of mind show, street marketing in the nights preceding the parades.

15,000 tastings50,000 gadgets25,000 touches150,000 impressions+ 2% sell out in volume