After the murder of Cecil the Lion by hunter Walter Palmer – the world was very angry with recreational hunters. PETA wanted to orchestrate a gesture that would diffuse some anger and make fun of the hunting community while generating fresh dialogue about the best way to stop recreational hunting.

A film, web banners, and a website were developed to generate awareness around Huntsman Condoms. In addition we seeded the product with social influencers within the hunting community and mailed out hundreds of Huntsman condoms to famous hunters and influencers including Walter Palmer and Trump’s sons. Finally – we snuck into the world’s biggest hunting expo – The Great American Outdoor show - and handed hundreds out to unsuspecting hunters.