Cannes Lions

Political Refugees

BBH NEW YORK, New York / BBH NEW YORK / 2016

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Overview

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Credits

OVERVIEW

Description

The idea was to show the families of world leaders as refugees, in order to get world leaders to care.

In each execution we integrated members of their families into iconic refugee photography, so they could feel what it would feel like if their loved ones were being affected by this crisis.

Execution

In each execution we’ve seamlessly placed the family members of world leaders into iconic refugee photography.

We used the design of each country's immigration stamp to create the messaging.

Each execution was addressed directly to a world leader.

A URL drove people to a petition at Change.org. There, people could add their support and put pressure on world leaders to readdress their countries quotas.

Outcome

Given its short time in publication, we do not have in-market results at this time.

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